Hi folks! Sam here again with a look behind the scenes here at Karis Parenting.
Laura and I have been busy laying the groundwork for what will be an incredibly busy Fall and Winter for us. We’re continuing to create content for our first product (codenamed “Nature Kit”), and we’re working out the beginnings of our second product, codenamed “Values Kit,” which we hope will be released in late Q4 2024 or early Q1 2025. If that isn’t enough, we’ll also start work on content for an entire series of
Here are some other things we’re working on:
- A dedicated KP website to launch before Advent 2024
- Nailing down key timelines for each product, including prototype testing, vendor selection, final printing and distribution, launch activities, marketing, and feedback
- Brand development and messaging with Nominee. They pitched that KP’s messaging voice will be informing like Hank Green, encouraging like Bob Ross, and accepting like Mr. Rogers. Sounds pretty nice, right?
- Creating surveys for users of our products to measure our goals, e.g., increasing faith language and activities in the home.
We should finish our branding work with Nominee by the beginning of September and have a fresh look soon after. From there, we’ll see a quick snowballing of KP’s own website launch, product designs, development, testing, and eventual product launch.
This is the calm before the big marathon begins. I hope everyone’s ready to join us!
Until next time,
Sam